5 Mistakes Jewelry Startups Make — And How to Avoid Them
Starting a jewelry brand is an exciting journey—creativity meets commerce, and passion transforms into a product. But in the race to launch, many startups stumble on avoidable mistakes that cost them time, money, and momentum. At Alfredo Consulting Corp., we’ve worked with dozens of emerging brands and seen these patterns firsthand. If you’re launching a jewelry business, here are five common mistakes you should steer clear of—and how to avoid them.
1. Skipping Market Research
Too often, new jewelry entrepreneurs design pieces they love without validating what their audience wants. Just because a design is beautiful doesn’t mean there’s demand for it....