How to Price Your Jewelry for Profit Without Scaring Away Customers
Pricing jewelry can feel like walking a tight rope. Set the price too high, and customers may walk away. Set it too low, and you undercut your profit — or worse, devalue your craftsmanship. As a jewelry business owner, finding that sweet spot between profitability and affordability is essential.
The truth is, pricing isn’t just math — it’s psychology, strategy, and storytelling combined. It’s about understanding what your piece is worth and communicating that value so well that customers see your price as fair, not frightening.
So, let’s talk about how to price your jewelry for profit without scaring away customers —...